Working with Erica was best described as “Like having a double-espresso then chasing it down with another.” A Creative Executive with 25+ years in the Advertising and Marketing industry, Erica leads brands in solving complex problems, defining strategies, and developing award-winning campaigns across all mediums.

With extensive experience agency-side, in-house and in entertainment, her strategic approach has helped define startups and reinvent legacy brands across everything from CPG, QSR, retail, travel, automotive, tech, toy, fashion, celebrity and more.

Splitting time between New York and Los Angeles, Erica’s wide-ranging experience, vision, and global leadership is an asset and not-so-secret weapon to any project or team.

Specialties:
Campaigns, Creative Development, Creative Strategy, Brand Architecture + Positioning, Brand Building, Brand Turnarounds, Creative Direction, Art Direction, Copywriting, Branding, Content, Branded Content, Still + Live Action Shoots, Events & Experiences, Setting and Executing a Vision, Building Agencies (general + in-house), Transformations + Change Management, Talent Development