Erica D. Green

EXECUTIVE CREATIVE DIRECTOR
+ CONSULTANT
Freelance
2025

• Brand and Creative Development + Direction for Agencies, Brands, Start Ups, Celebrities, and Small Businesses inclusive of Brand Building and Reinvention, Big Ideas, Campaigns, Activations, and all other forms of Advertising, Marketing and Branding across all mediums

• Creative Strategy inclusive of Creative + Talent Assessment, Organizational Design, In-House Agency Development, Transformation and Change Managment

• RFP / Agency Searches pairing Brands with the best Agency partners for each individual need

• General Consulting + Brand Planning

VP, GLOBAL CREATIVE DEVELOPMENT
Spin Master, LA / NY / TORONTO
2024 - 2025

• Head of full service in-house agency across full portfolio of 30+ global brands inclusive of strategy, copy, art direction, design, video production, digital production, campaign / program management, and full scale photo + video studios

• Lead, direct and inspire all strategy, creative, and production teams on development and execution of global creative campaigns across all touch points including TV/OLV, social, digital, experiential, retail, collaborations, partnerships, etc.

• Move brands into cultural zeitgeist with innovative and breakframe creative campaigns and collaborations 

• Drive change management, scaling agency + studio capabilities and efficiencies 

• Source and lead outside agencies + vendors

• Partner with Global Markets on all in-market creative, assuring global resonance and effectiveness 

• Sample of Brands: Paw Patrol, Rubik's, Kinetic Sand, Monster Jam, Tech Deck, Hatchimals, Etch-a-Sketch, Dora the Explorer 

VP, CREATIVE MARKETING
Tailored Brands, LA / NY / SF / ATL
2022 - 2024

• Brands: Men’s Wearhouse, Joseph A. Bank, Moores (Canada), K&G Fashion

• Head of full service in-house creative department across entire portfolio of brands inclusive of art direction, design, copy, digital video, and digital production departments

• Lead, direct and inspire creatives teams from start to finish on campaigns (brand and promotional) across all touch points, inclusive of paid and owned + operated channels including TV/OLV, social, web, e-commerce, in-store, e-mail, etc.

• Partner with external production partners (video + still), top-tier agencies, and media partners on all brand creative, seasonal campaigns, and overall brand building opportunities and partnerships

SVP, EXECUTIVE CREATIVE DIRECTOR + EDITOR
Hello Sunshine, Los Angeles
2019 - 2022

• Brands: P+G, Buick, Pepsi Co, Apple, Diagio, Kitchen-Aid, Netflix, Hulu, Amazon, HBO, Mailchimp, AT&T, MGM, Draper James, Elizabeth Arden, Hello Sunshine, Reese Book Club

• Head of full service in-house + branded content agency inclusive of marketing, design, copy, digital video, social, web, production, editorial, project management departments 

• Lead, direct and inspire creatives teams from start to finish on all creative, campaigns and partnerships inclusive of owned + operated channels, branded content, and Reese’s Book Club

• Led Social Media across full portfolio of brands (IG + TikTok for Hello Sunshine, Reese’s Book Club, Fair Play, and Reese Witherspoon personal)

• Partner with external studios, publishing houses, brands/clients on shared and sponsored initiatives

ASSOCIATE CREATIVE DIRECTOR
Pitch, Los Angeles
2010 - 2011

• Brands: Burger King, NBC, Hasbro, Nerf, Fox, Universal, Paramount, Marvel, Nickelodeon

• Responsible for concept + development of integrated creative advertising to satisfy both Burger King and their licensed partnerships

• Developed Pitch as a new agency, building their advertising department from the ground up

• Responsible for seeing all concepts through production and post-production across all mediums

SENIOR WRITER + ART DIRECTOR
McCann Erickson, New York
2003 - 2007

• Brands: Verizon Wireless, Wendy’s, Clearasil, Bertolli, Certs, Band-Aid, KOHL’S, I Can’t Believe It’s Not Butter, Viagra, Stayfree, Lunesta, New Business

• Led concept and development of integrated advertising campaigns across numerous domestic and global brands

• Responsible for seeing all concepts through production and post-production across all mediums

• Managed and developed junior creative teams as well as production studio staff

ART DIRECTOR
Euro RSCG Life, New York
2000 - 2003

• Brands: NYPD, Kerry Lotion, Four-Way Nasal Spray, Pro2, Levitra, Pravachol, Effexor

• Responsible for print and TV concept and production on all brands

• Developed collateral from original concept through to production

• Responsible for presentation of work both internally and directly to clients

• Assisted with generating new business for both new and existing clients

EDUCATION

Syracuse University
Advertising + Communication

AdHouse
Portfolio School

AWARDS

Adweek Brand Genius (Barbie)
Contagious Brand of the Year (Barbie)
1 Silver Lion (Barbie “Imagine the Possibilities” - Cyber)
2 Clios (Barbie “Imagine the Possibilities”, @barbiestyle Zoolander Campaign)
2 Webbys, (Barbie “Dream Gap” - Webby for Good, Barbie “Imagine the Possibilities” - People’s Voice)
1 Shorty (Barbie “#MoreRoleModels” - Social Good)
4 One Show Merits (Barbie “Imagine the Possibilities”, Barbie “The Doll Evolves”)
#TheYouTubeAd of the Year (Barbie “Imagine the Possibilities” - That Restores Your Faith in Humanity)