Erica D. Green

VP, GLOBAL CREATIVE DEVELOPMENT
Spin Master, LA / NY / TORONTO
2024 - 2025

• Head of full service in-house agency across full portfolio of 30+ global brands inclusive of strategy, copy, art direction, design, video production, digital production, campaign / program management, and full scale photo + video studios

• Lead, direct and inspire all strategy, creative, and production teams on development and execution of global creative campaigns across all touch points including TV/OLV, social, digital, experiential, retail, collaborations, partnerships, etc.

• Move brands into cultural zeitgeist with innovative and breakframe creative campaigns and collaborations 

• Drive change management, scaling agency + studio capabilities and efficiencies 

• Source and lead outside agencies + vendors

• Partner with Global Markets on all in-market creative, assuring global resonance and effectiveness 

• Sample of Brands: Paw Patrol, Rubik's, Kinetic Sand, Monster Jam, Tech Deck, Hatchimals, Etch-a-Sketch, Dora the Explorer 

VP, CREATIVE MARKETING
Tailored Brands, LA / NY / SF / ATL
2022 - 2024

• Brands: Men’s Wearhouse, Joseph A. Bank, Moores (Canada), K&G Fashion

• Head of full service in-house creative department across entire portfolio of brands inclusive of art direction, design, copy, digital video, and digital production departments

• Lead, direct and inspire creatives teams from start to finish on campaigns (brand and promotional) across all touch points, inclusive of paid and owned + operated channels including TV/OLV, social, web, e-commerce, in-store, e-mail, etc.

• Partner with external production partners (video + still), top-tier agencies, and media partners on all brand creative, seasonal campaigns, and overall brand building opportunities and partnerships

SVP, EXECUTIVE CREATIVE DIRECTOR + EDITOR
Hello Sunshine, Los Angeles
2019 - 2022

• Brands: P+G, Buick, Pepsi Co, Apple, Diagio, Kitchen-Aid, Netflix, Hulu, Amazon, HBO, Mailchimp, AT&T, MGM, Draper James, Elizabeth Arden, Hello Sunshine, Reese Book Club

• Head of full service in-house + branded content agency inclusive of marketing, design, copy, digital video, social, web, production, editorial, project management departments 

• Lead, direct and inspire creatives teams from start to finish on all creative, campaigns and partnerships inclusive of owned + operated channels, branded content, and Reese’s Book Club

• Partner with external studios, publishing houses, brands/clients on shared and sponsored initiatives

ASSOCIATE CREATIVE DIRECTOR
Pitch, Los Angeles
2010 - 2011

• Brands: Burger King, NBC, Hasbro, Nerf, Fox, Universal, Paramount, Marvel, Nickelodeon

• Responsible for concept + development of integrated creative advertising to satisfy both Burger King and their licensed partnerships

• Developed Pitch as a new agency, building their advertising department from the ground up

• Responsible for seeing all concepts through production and post-production across all mediums

SENIOR WRITER + ART DIRECTOR
McCann Erickson, New York
2003 - 2007

• Brands: Verizon Wireless, Wendy’s, Clearasil, Bertolli, Certs, Band-Aid, KOHL’S, I Can’t Believe It’s Not Butter, Viagra, Stayfree, Lunesta, New Business

• Led concept and development of integrated advertising campaigns across numerous domestic and global brands

• Responsible for seeing all concepts through production and post-production across all mediums

• Managed and developed junior creative teams as well as production studio staff

ART DIRECTOR
Euro RSCG Life, New York
2000 - 2003

• Brands: NYPD, Kerry Lotion, Four-Way Nasal Spray, Pro2, Levitra, Pravachol, Effexor

• Responsible for print and TV concept and production on all brands

• Developed collateral from original concept through to production

• Responsible for presentation of work both internally and directly to clients

• Assisted with generating new business for both new and existing clients

EDUCATION

Syracuse University
Advertising + Communication

AdHouse
Portfolio School

AWARDS

Adweek Brand Genius (Barbie)
Contagious Brand of the Year (Barbie)
1 Silver Lion (Barbie “Imagine the Possibilities” - Cyber)
2 Clios (Barbie “Imagine the Possibilities”, @barbiestyle Zoolander Campaign)
2 Webbys, (Barbie “Dream Gap” - Webby for Good, Barbie “Imagine the Possibilities” - People’s Voice)
1 Shorty (Barbie “#MoreRoleModels” - Social Good)
4 One Show Merits (Barbie “Imagine the Possibilities”, Barbie “The Doll Evolves”)
#TheYouTubeAd of the Year (Barbie “Imagine the Possibilities” - That Restores Your Faith in Humanity)